Scott has helped organizations conceptualize, craft and share compelling brand stories for over 20 years. He currently assists organizations with their growth and marketing activities as the “Rackham” at Rackham & Associates. Scott gives organizations of any size access to the experience and firepower of senior-level planning and execution – all at customized engagement levels. From half-day a week to interim executive assignments, Scott helps organizations grow. https://www.linkedin.com/in/scottrackham
When he is not growing businesses, he is planting seeds. Scott has been an adjunct professor at several universities, teaching a class or two a semester since 1999. He currently teaches marketing courses, both undergraduate and graduate level, at BYU’s Marriott School of Management. https://marriottschool.byu.edu
Prior to joining creating Rackham & Associates, Scott served as the Director of the Strategic Communications Labs at Brigham Young University where taught and mentored students in the advertising and public relations fields through real-world, agency and client projects. http://www.byuadlab.com
Media agnostic by design, Scott has served agencies and clients with solutions employing digital, broadcast, out-of-home, print and social media channels. From product launches, to strategy and branding, Scott has been there and done that. While he is an outdoor enthusiast, who has never, ever watched a football game – ever! He hasn’t missed a single Superbowl ad since 1989. http://www.superbowl-commercials.org
He took a sabbatical from agency life for five years to work in public broadcasting beginning in 2005. Serving as the Executive Director of Milwaukee Public Television Friends, and then subsequently with PBS stations around the country to help them increase viewer engagement and station revenues. http://www.pbs.org
Before his PBS quest, he served as partner and president of Meyer & Wallis, a mid-sized full-service ad agency for 8 years, with capitalized billings in the $50 million range. Scott lead client engagement, strategy, research, and national new business efforts.
Earlier in his career, he just made stuff up. Which is to say he worked on naming and logo development projects as a branding and corporate identity strategist with the nationally recognized brand consultancy, Monigle Associates. http://www.mongile.com
With degrees from Brigham Young University, and The Newhouse School of Syracuse University, he has the distinction of being an alumnus of the two schools that have proudly occupied the top slot at The Princeton Review’s list of “Best” (SU) and “Worst” (BYU) party schools in the country. http://www.princetonreview.com
Scott has been mistaken for Bruce Willis at least twice. He has eight kids, one wife; and lives deliberately, 1.4 miles from a trout stream and 13 miles from a chairlift, at the base of Mt. Timpanogos in Utah.
The Team
Rackham & Associates employs a freelance team approach in our projects, bringing together expertise from multiple disciplines under the leadership of a seasoned strategist—that’s me. Your team of specialists will be chosen based upon the specific needs of your organization and this project. Freelancers may include specialists in the areas of visual and graphic design, marketing and positioning strategy, branding strategy, social media, copywriting, video production, photography, and digital media development.
Our stable of freelancers that often work on projects of this size and scope include:
- Brand / Logo Designers
- Messaging and Social Media Strategists
- Copywriters
- Email Campaign Experts
- Media Planners
- Art Directors
- Keyword and Search Consultants
- eCommerce Site Developers
- PR and Event Planners
- Kickstarter Campaign Experts
- Videographers
- Content Marketing Creators
- Digital Strategists
- Storytellers