You know it’s time to tackle a thorny topic when it comes up in two separate client conversations — in the same day. So, here goes: I propose that many brands, businesses and individuals say all the right things about wanting to improve, solve problems, innovate and change — but in reality, have absolutely no interest in doing so. For as much as we all admire that ideal (company, person, organization) we could become; we mostly want to be who and what we already are. That seems to be the point of life… we tend to get that which we truly most desire.
Moment of total honesty here… I would love to have a full head of hair and be 25 lbs lighter. While the hair upgrade might be tricky (I promised myself no rugs, plugs or comb-overs a long time ago…), dropping the pounds isn’t all that mysterious. I just need to let my body burn more calories than I consume. So why don’t I, “Just Do It?” Simple. Each day, I decide that I would rather not burn more calories than I consume, because I like my current lifestyle (and food and couch) MORE than I want to weigh less. The same is true for businesses, brands, organizations and relationships of all types. We may hire the best consultants, read the right books, and continuing-educate ourselves silly — but until we actually DEMAND CHANGE, nothing substantive will.
Creating cultures (groups of individuals with shared values) that embrace change and innovation is hard work. It means we must affirm every day that we are not content with the status quo. That we not only want to be better, but we are willing to pay the price. That we will adapt and admit we haven’t got it all figured out. And most importantly, to do the work — to burn the calories or deny ourselves the goodies. Change only happens when we actually, really, in fact, change our desires.
Fortunately for all of us, life itself demands change. The reality of business competition demands change. Technological advances demand change. Keeping our relationships healthy with those we love, demands change. A dear friend used this quote in his email signature for years… it is too good not to share here. “Being fixed is the way to death. Fluidity is the way to life.” — Miyamoto Musashi (1584-1645)
So what do you say?
What changes are you going demand of yourself? Of the organizations you lead? What is going to be better tomorrow because of the change you desire and make today? And the real question… should I call Dr. Bosley and learn more about the Hair Club for Men?